AI UX Playbook

Every AI feature at Maersk is held to one standard: earning and keeping the user's trust. It applies to anything built or shipped with AI, whatever the feature does and whoever it's for.

Six principles apply to every AI feature at Maersk, whatever you are building and whoever it is for. They state intent, not implementation, and tell you what to aim for when the right answer is a judgement call. Use them when you are choosing what to build and how much the AI should do on its own.